Terms & conditions

These Terms & Conditions (the "Terms") govern access to and use of the website habl.io (the "Site") and the SaaS platform and services provided under the Hablio brand, with operating address in Bayamón, Puerto Rico, USA ("Hablio", "we", or "our").

By accessing, signing up, requesting a demo, or using the Site or Services, you agree to be bound by these Terms. If you are acting on behalf of a company or organization, you represent that you are authorized to legally bind that entity. If you do not agree, please do not access or use the Site or Services.

1. Definitions

• User: any natural or legal person who accesses the Site or uses the Services.
• Client: a user who subscribes to a paid plan or uses the platform on behalf of an organization for commercial purposes.
• Services: SaaS platform for conversation automation, lead management, appointment scheduling and confirmation, analytics, WhatsApp Business API integration, and any other tools offered under the Hablio brand.
• Content: information, text, messages, data, files, and any material entered or generated by the User or Client on the platform.

2. Eligibility and account

2.1. You must be at least 18 years old and have full legal capacity to enter into binding contracts in order to accept these Terms.

2.2. If you create an account on behalf of a company or organization, you represent and warrant that you have the authority to bind that entity to these Terms.

2.3. You are responsible for maintaining the confidentiality of your login credentials and for all activity carried out from your account. You must notify us immediately at hi@habl.io if you suspect any unauthorized access or security breach.

3. Permitted use and restrictions

3.1. You agree to use the Site and Services lawfully, in accordance with these Terms and applicable laws, including Meta Platforms' Commerce and Messaging Policies.

3.2. The following is expressly prohibited:

• Using the Services for illegal or fraudulent activities, or activities that violate the rights of third parties.
• Sending spam, unsolicited mass messages, deceptive, threatening, discriminatory, or obscene content.
• Attempting to gain unauthorized access to systems, accounts, servers, or data belonging to Hablio or third parties.
• Copying, modifying, decompiling, reverse-engineering, or creating derivative works from the platform, except to the extent expressly permitted by law.
• Interfering with the security, integrity, or availability of the Site or Services, including denial-of-service attacks or the use of unauthorized bots.

3.3. Breach of this section may result in immediate suspension or termination of access, without prejudice to any other legal remedies available.

4. Services, availability, and changes

4.1. The Services rely in part on third parties, including Meta Platforms, Inc. (WhatsApp Business API), infrastructure providers, and other integrations. Changes to their platforms or policies may affect the availability of certain features without constituting a breach by Hablio.

4.2. While we strive for maximum uptime, we do not guarantee uninterrupted availability. Outages may occur due to planned maintenance or causes beyond our reasonable control.

4.3. We reserve the right to modify, update, add, or discontinue features of the Site or Services. For material changes, we will provide at least 15 days' advance notice by email or via an in-platform notice.

5. Meta / WhatsApp Business API integration

5.1. Hablio connects to WhatsApp exclusively through Meta Platforms, Inc.'s official WhatsApp Business API, via a properly registered and Meta-approved application. We do not use unofficial channels, unauthorized third-party tools, or methods that violate Meta's terms.

5.2. The Client acknowledges that the WhatsApp Business account and associated phone number are owned by the Client or its organization. Hablio operates solely as a technology platform for sending and automation. Accordingly, the Client is responsible for: (i) obtaining explicit opt-in consent from its contacts in compliance with Meta's policies and applicable law; (ii) the content of messages and templates used; (iii) complying with Meta's messaging hours, frequencies, and policies; and (iv) any per-message fees charged by Meta.

5.3. Hablio is not liable for suspensions, restrictions, policy changes, API modifications, or additional costs imposed by Meta Platforms. Use of this integration constitutes acceptance of the WhatsApp Business Terms of Service and Meta's Commerce Policy.

6. Client Content and permissions

6.1. The Client retains full ownership of its Content, including contact data, messages, appointment information, and any other data entered into the platform.

6.2. The Client grants Hablio a non-exclusive, non-transferable, revocable, royalty-free license to host, process, and transmit the Content solely for the purpose of delivering the contracted Services.

6.3. The Client represents and warrants that: (i) it has the necessary rights and authorizations over the Content; (ii) it has obtained consent from personal data subjects in compliance with applicable law; and (iii) use of the Content on the platform does not infringe any third-party rights or applicable legal provisions.

7. Privacy and data protection

7.1. Hablio's processing of personal data as a data controller is governed by our Privacy Policy, available at habl.io/en/privacidad. We encourage you to read it.

7.2. When the Client uses the platform to process personal data belonging to its own contacts, leads, or end users, the Client acts as the data controller for that data. The Client is solely responsible for having a sufficient legal basis, obtaining the necessary consents, and complying with applicable privacy regulations, including the Puerto Rico Privacy Act, the California Consumer Privacy Act (CCPA), and other applicable US state or federal laws.

8. Plans, payments, and billing

8.1. The Services are offered under subscription plans. Prices, features, usage limits, and billing frequency are detailed in the Plans section of the Site or in the purchase order agreed between the parties.

8.2. Charges are made in advance (monthly or annually, depending on the plan chosen). Unless expressly stated otherwise, payments are non-refundable. Cancellation during an already-billed period does not entitle the Client to a pro-rata refund.

8.3. We may update plan prices with at least 30 days' prior notice. Active Clients will retain their current price until the start of the next billing cycle following receipt of notice.

8.4. The Client is responsible for all applicable taxes, contributions, and withholdings in its jurisdiction, including any applicable Sales and Use Tax (SUT) in Puerto Rico.

Services are offered under the plans published at the time of contracting.

9. Technical support

9.1. We provide technical support based on the subscribed plan level. Support channels, hours, and response times are specified in the corresponding plan description on the Site.

9.2. For questions or incidents, the Client may contact us at hi@habl.io. Hablio reserves the right to define and update service level agreements (SLAs) by plan, with reasonable advance notice.

10. Intellectual property

10.1. The Site, platform, algorithms, design, the "Hablio" trademark, logos, text, software, and other proprietary elements are the exclusive property of Hablio or its licensors. All rights not expressly granted are reserved.

10.2. These Terms do not grant the User or Client any rights, licenses, or interest in Hablio's intellectual property beyond the limited use of the Services as set forth herein. The Client may not use the Hablio brand, logos, or brand assets without prior written authorization.

11. Confidentiality

11.1. Both parties agree to keep strictly confidential any non-public information received in the context of the contractual relationship (including, without limitation: technical data, pricing structures, business strategies, and customer data), and to use it solely for the purposes of that relationship. This obligation shall survive for two (2) years following the termination of the relationship, unless a longer period is required by law.

12. Limitation of liability

12.1. To the maximum extent permitted by applicable law, Hablio will not be liable for:

• Indirect, incidental, special, or consequential damages, including lost profits, data loss, reputational harm, or business interruption.
• Failures, suspensions, policy changes, or costs arising from third-party services, including Meta Platforms and WhatsApp Business API.
• Damages caused by misuse, negligent use, or illegal use of the Services by the User or Client.

12.2. In no event shall Hablio's total cumulative liability to the Client, for any cause whatsoever, exceed the amount actually paid by the Client to Hablio during the three (3) months immediately preceding the event giving rise to the claim.

13. Indemnification

The User/Client agrees to defend, indemnify, and hold harmless Hablio, its affiliates, directors, employees, and agents from and against any claims, demands, damages, losses, costs, or expenses (including reasonable attorneys' fees) of third parties arising from: (i) the Client's Content; (ii) illegal, negligent, or unauthorized use of the Services; (iii) breach of these Terms or any applicable law; or (iv) infringement of intellectual property rights or other rights of third parties.

14. Suspension and termination

14.1. The Client may cancel its subscription at any time from its account settings. Cancellation takes effect at the end of the current billing period and does not entitle the Client to a refund for the unused portion.

14.2. Hablio may suspend or terminate the Client's access immediately and without prior notice if: (i) the Client breaches these Terms or Meta/WhatsApp policies; (ii) there is a risk to the security or integrity of the platform; (iii) there is a legal or regulatory requirement; or (iv) fraudulent use or illegal activity is detected.

14.3. Following termination, Hablio will retain the Client's data for 30 days to facilitate export. After that period, data may be permanently deleted, except where legal retention obligations require otherwise. Payments already made will not be refunded.

15. Changes to the Terms

Hablio may update these Terms at any time. The current version will be published on the Site with the date of last update. For material changes, we will notify you by email or via an in-platform notice at least 15 days in advance. Continued use of the Services after the effective date of the new Terms constitutes acceptance.

16. Governing law and dispute resolution

These Terms are governed by the laws of the Commonwealth of Puerto Rico and applicable federal laws of the United States. Any dispute that cannot be resolved amicably within 30 days shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) in accordance with its then-current Commercial Arbitration Rules, seated in Bayamón, Puerto Rico. Each party irrevocably waives its right to a jury trial and to participate in class action lawsuits. This arbitration clause does not prevent either party from seeking injunctive relief from a court of competent jurisdiction.

17. Contact

For questions, formal notices, or inquiries regarding these Terms:

Email: hi@habl.io
Phone: +1 (407) 801-0728
Address: Bayamón, Puerto Rico, USA

18. Final provisions

If any clause of these Terms is found to be invalid, illegal, or unenforceable, the remaining clauses shall remain in full force and effect. Hablio's failure to exercise any right under these Terms does not constitute a waiver of that right. These Terms, together with the Privacy Policy and any purchase order executed between the parties, constitute the entire agreement between the parties with respect to the subject matter hereof. The Spanish and English versions of these Terms are equally legally binding; in the event of any conflict, the Spanish version shall prevail.